Politics Unusual is a 501(c)(3) that evaluates the political sphere through unconventional and sometimes unusual frameworks. We look to take that evaluation and look for unique ways to engage the community and ultimately energize people into voting and continual active political interest. When it comes to human engagement, we believe in the four principles of D.A.S.H. which is Data, Activity, Strategy and Helpful. Breaking that down, we first evaluate any political and/or social scenario through the prism of Data, people as we often know, people lie, numbers don’t, so we start our analysis by focusing strictly on the numbers. We then turn our attention to Activity, and whether or not the proper activity aligns with the data we just witnessed. I can tell you that in politics, oftentimes, it does not. This leads us to our next focus, which to us is the most important, that being the concept of Strategy. You can have all the right data and all the proper activity, but if you lack the proper strategy in your implementation, then you are going nowhere. The last principle we focus on is whether the first three pillars will ultimately be Helpful. Sometimes in politics even if you have the right data, and are performing the right amount of activity, and are incorporating a sound strategy, the end result still does not result in helpfulness. Did the initiative work? That is the ultimate question. Sometimes the matter of effectiveness relies purely on the concept of conventionality. That’s where we come in. We look at the social engagement through a prism that is unusual and out of the box.

Our first initiative is Black Man Vote. Which is an initiative designed to evaluate the voting patterns of Black Men from all different sectors of life and figure out what messaging works for them. We are data and information focused. We are focused on our black men.